Most Expensive Squishmallow Ever Sold (2026)

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By Sara PetersonFeb 27, 20260 comments

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Since 2017, more than a thousand Squishmallow characters have been released in the world of plush collectibles.

Their prices range from around $10 to more than $1,000, depending on the rarity, popularity, and overall condition of the Squishmallow.

But what is the most expensive Squishmallow ever sold?

We've asked some of our fellow Squishmallow collectors about it. Here's what we find out and the driving factors behind their prices.

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Key Takeaways

Jack the Black Cat remains the most valuable regularly traded rare Squishmallows piece, now commanding $1,800 to $2,500 on the secondary market, with only 500 original units produced.
The official Squishmallows Rarity Scale uses color-coded tags to indicate production limits, from silver (75,000 Squishmallows) to Select Series black tags (5,000 to 10,000 Squishmallows).
Re-releases can crash Squishmallows values dramatically — Fania the Purple Owl went from a $2,999 auction record to around $45 at retail after being restocked at stores.
Condition matters more than most Squishmallows collectors realize — a rare Squishmallow with both original tags intact can sell for 50% to 100% more than the same one with missing tags or visible wear.

Most Expensive Squishmallows in the World

1. Jack the Black Cat

Sold For: approximately $1,000

Squad: Select Series

What Makes It Expensive: Jack the Black Cat is the 500th Squishmallow character, with only 500 pieces on its initial launch. Because of its special design, it has instantly become one of the most valuable and rarest Squishmallows ever.

From around $30 per piece, Jack the Black Cat can now be purchased for around $1,000 or more.

This Squishmallow has closed white eyes with a tiny pink mouth and white whiskers. It also has the number 500 on his left ear, making it the first limited edition Squishmallow sold through the official Kelly Toys website.

2. Avery the Duck

Sold For: approximately $500

Squad: Adventure, Farm Squads

What Makes It Expensive: Avery the Duck is one of the rarest Squishmallows, with only 75,000 pieces available in the market. But aside from that, this rare Squishmallow is also a part of the elite Farm Squad, consisting of only six Squishmallows, making Avery a highly sought-after rare collectible.

Avery is a mallard duck, small in stature but an extremely talented rugby team member. His entire family is always there to support him in his dream of becoming a coach someday, and they also love celebrating his games with popsicles.

This rare plush toy has a cocoa brown body, yellow beak, fluffy brown wings, and tan belly. However, another version of Avery has a darker belly and brown fur.

3. JSK the Cat

Sold For: approximately $1,000 to $5,000

Squad: Founders Exclusive

What Makes It Expensive: With just 250 pieces available, JSK the Cat has naturally become a highly coveted and one of the rarest Squishmallows ever made. What's more, the JSK name comes from the founder of Kelly Toys, Jonathan Kelly.

As a part of Founder's Edition, this Squishmallow can only be acquired through an exclusive Founder's Redemption Card. This Founder's Redemption Card is placed randomly in Squishmallows Trading Card Packs. So it's not just rare; it's also hard to have.

JSK the Cat has glittery blue and gold patches on a white body. As a calico cat, he has black eyes, whiskers, and an adorable pink mouth. The limited number of pieces and significance of this Squishmallow make it among the most expensive plush toys.

4. Stacy the Squid

Sold For: approximately $400

Squad: Adventure, Valentine Squad

What Makes It Expensive: Stacy the Squid is actually a common Squishmallow and not among the limited edition plushies, so how did she become one of the most expensive Squishmallows out there?

As her bio states, Stacy the Squid gained popularity online because of her "shy" personality. Shyness is one of the most common problems that many teens and young adults face nowadays, and many have been discussing the best strategies to help Stacy the Squid.

As a shy blue squid, Stacy is mostly home, by her closest friends or herself. She has a triangular head, black eyes, eight legs, a white belly, and a smiling face.

5. Warren Buffet & Charlie Munger

Sold For: approximately $500

Squad: Berkshire Hathaway Squad

What Makes It Expensive: Yes, you read that right! Our beloved Squishmallow plushies also feature real-life personalities such as Warren Buffet and Charlie Munger. But what makes these Squishmallows extra special? It's a pretty rare Squishmallow, and you can only buy it on-site during the Berkshire Hathaway Festival.

In this special edition Squishmallow, Warren Buffet, the famous financial guru, holds an ice cream bar while his right-hand man, Charlie Munger, holds a book of Benjamin Franklin's quotes.

These Squishmallows have a limited quantity, making them among the rarest Squishmallow plushies worldwide.

Since these Squishmallows come from an exclusive event, their value may vary greatly depending on the condition of the plushies.

6. Fania the Purple Owl

Peak Auction Price: $2,999

Current Market Value: approximately $27 to $45 (re-released)

Squad: Original Lineup

What Makes It Notable: Fania the Purple Owl once held the record for the highest-priced Squishmallow at auction, fetching $2,999 in 2020. She's a dark purple owl with ear tufts, a white belly with light purple feathers, and a pink crown. She's beloved by fans who adore her personality — she loves reading fairy tales about royalty and imagining herself as the princess who saves the day.

However, Fania is also the most important cautionary tale in Squishmallow collecting. After her re-release became available in major stores, her secondary-market value declined by roughly 98%. Original 2020 Fanias with first-edition tags still hold some premium, but this purple owl story illustrates why production limits matter more than hype. If a Squishmallow can be re-released, its value is never truly secure. She's a reminder that even high-value Squishmallows can lose their worth overnight.

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Other Rare Squishmallows Worth Serious Money

Several other notable and extremely rare Squishmallows consistently command high prices on the secondary market:

Archie the Axolotl (light pink version): approximately $1,500. The light pink variant is far rarer than the standard version.
Santino the Platypus: $1,100 to $1,500. A Select Series release with limited availability.
Frog Squishmallow Phillippe: $530 to $999. This popular Squishmallow frog is a must-have for collectors who missed the original retail release.
Mariah the Lamb: approximately $800 and up. A Baby Squad member who loves horchata and horseback riding — she's a fan favorite.
Cow Connor: One of the most sought-after Squishmallow cows, though not as expensive as Select Series pieces.
Golden Hans (24-inch version): Only 30 units of the 24-inch version were ever produced, with one reportedly auctioned for close to $15,000 — making it potentially the priciest Squishmallow ever. The 16-inch version with a top hat and bow tie had a production run of around 3,000 and is far more accessible.
Holiday Squishmallows from limited seasonal releases and the Easter Squad also hold value for collectors, with rare holiday Squishmallows from early drops becoming increasingly hard to find.

Understanding the Squishmallow Rarity Scale

Not all Squishmallows are created equal, and the official rarity system is the foundation of understanding value in this market. Jazwares (the parent company of Kellytoy) introduced the formal Squishmallows Rarity Scale in April 2022. Before that date, rarity among Squishmallows was determined entirely by limited availability and collector demand. Today, the rarity scale tells you exactly how many Squishmallows were released in each tier — and with thousands of new Squishmallows released every year, knowing which ones are genuinely rare Squishmallows is more important than ever.

Here is how the purple tag, black tag, and other tag systems break down:

Tag Color	Rarity Tier	Production Limit
Silver Foil	Rare	75,000 units worldwide
Gold	Ultra Rare	50,000 units worldwide
Holographic	Special Edition	20,000 units maximum
Black	Select Series	5,000 to 10,000 units
Purple	Check-In Series	Event/location exclusives
Founder's Edition	Founder's Redemption	Redemption card only

As a rule of thumb, anything under 20,000 units is considered rare per Jazwares' classification. Under 10,000 puts it in Select Series territory. And anything under 500 units is extremely rare — an ultra-grail that most collectors will never see in person. Whether you are shopping on eBay, hunting at a specific retailer, or browsing the official Squishmallow website, understanding these tiers is your best bet for identifying valuable Squishmallows in the wild.

What Makes a Squishmallow Expensive?

Limited Edition and Special Edition Squishmallows Releases

Limited edition releases are the bread and butter of collectibles like Squishmallows. When an ultra-rare special edition Squishmallow is released at specific events, it ramps up the urgency and desire among Squishmallow collectors. Jazwares has confirmed that Select Series Squishmallows do not restock once sold out, making these Squishmallows drops permanent in their scarcity.

The hunt for rare, limited Squishmallows releases has become popular since the COVID-19 pandemic. The hashtag #squishmallows has amassed billions of views on TikTok, and the excitement around these limited Squishmallows boosts their value sky-high. Securing a limited edition Squishmallow is like having a piece of Squishmallow's history since certain designs will never be available again.

Character Popularity

Everyone has a cute favorite character, and when a beloved character becomes a Squishmallow, its popularity can drive the price up. Fans and friends in Squishmallows collecting communities rush to get their hands on a soft version of their favorite.

But character popularity goes beyond recognition. Academic research published in a marketing journal examined how collecting Squishmallows helped people cope with grief during COVID, with the r/Squishmallow community even sending rare pieces to grieving strangers for free. Stacy the Squid's "shy" personality resonated with fans dealing with social anxiety, driving demand based on emotional connection rather than scarcity alone.

There are also popular Squishmallows from the original lineup, like Archie the Axolotl, Benny the Yeti, Brina the Bigfoot, and Cow Connor. Kelly Toys incorporated adorable personalities into their plush designs, making them resonate with many people and become a must-have, comforting pal everyone wants to cuddle. Cam the Cat from the Easter Squad was the very first Squishmallow — and while she doesn't command a high price, she's a piece of Squishmallow history.

Condition and Authenticity

What makes a Squishmallow not just adorable but also super valuable? It comes down to condition and authenticity. A rare Squishmallow in mint condition with original tags can command 50% to 100% more than the same one with missing tags or visible wear. The hang tag is most important because it includes the rarity designation and collector information.

The counterfeit market has also become a significant concern. Kelly Toys has pursued legal action against counterfeiters, including a federal court case targeting platforms that facilitate the sale of counterfeit Squishmallows worldwide. When checking Squishmallows authenticity, you can identify fakes by looking for three tags (hang tag, product tag, and butt tag), memory foam-like fill quality, precise stitching, and a small sewn loop on the right seam. Rare and limited-edition Squishmallows are the primary targets of counterfeiting, so always verify before spending significant money. For more on identifying authentic Squishmallows pieces, check out our guide on spotting fake Squishmallows.

We also emphasize the importance of trusted retailers and sources when purchasing your next Squishmallow collectible. Here at Toynk, we offer only authentic, officially licensed products.

Market Trends

Like any collectible, most Squishmallows are subject to market trends. What is hot today might be even hotter tomorrow, so keeping an eye on the collector's market matters for serious Squishmallow collectors.

Squishmallows became a cultural phenomenon during 2020, with people worldwide sharing their cute Squishmallows on social media, which helped their mental health during difficult times [3]. When a particular Squishmallow becomes a viral sensation on sites like TikTok, its price can skyrocket overnight.

That said, savvy collectors also watch for re-release announcements. As the Fania story shows, even a $2,999 Squishmallow can drop to retail price if it returns to store shelves. Monitoring the official Squishmallows Instagram and community tools like SquadApp can help you stay ahead of these shifts.

Collecting Squishmallows as an Investment

Long-Term Value

Those adorable Squishmallows can be more than just a cuddle buddy. Squishmallows collectors are always on the hunt for unique or hard-to-find Squishmallows, and as rare Squishmallows become harder to find, their market value soars.

Some of the rarest Squishmallows have shown a remarkable increase in value. For instance, some early releases or ultra-rare Squishmallows that were once sold for a few dollars can now fetch hundreds or even thousands of dollars.

Even the Golden Hans with a top hat remains a grail piece—the 24-inch version, produced in only 30 units, has sold for nearly $15,000 at auction. Meanwhile, other Squishmallows like Frog Philippe and Mariah the Lamb continue to climb in value as their limited runs dry up on resale sites.

Investment Tips

Want to turn your Squishmallows hunt into a serious investment? Here are some strategies to help build a valuable Squishmallows collection.

First, focus on Squishmallows rarity. Limited editions, discontinued models, or Squishmallows tied to specific events are typically a good bet — especially Select Series Squishmallows releases that Jazwares has confirmed will not restock. The hunt for these rare Squishmallows is half the fun.

Keeping them in mint condition with the original tags significantly increases their value, so treat them with care. Many experienced collectors recommend starting with mid-tier rare characters rather than chasing grails like Jack the Black Cat right away. Learning authentication on less expensive pieces first can save you from costly mistakes.

Next, stay connected with the community. Follow Squishmallow social media accounts, participate in forums like r/Squishmallow, and use collector tools like SquadApp to track releases and values across stores and online marketplaces.

And lastly, diversify. Don't stick to one squad. Having a variety of Squishmallows — from cute holiday Squishmallows to rare Select Series drops — can protect you from losses if one particular type suddenly drops in popularity.

Risks and Considerations

The market can be unpredictable, and honest collectors will tell you that Squishmallows are not a sure-thing investment. Some draw comparisons to the Beanie Baby craze of the '90s, when similar plush stuffed animals were treated as investments before values crashed. Most Squishmallows released today are not rare Squishmallows — the perception of scarcity is sometimes driven by demand outpacing supply and reseller activity rather than actual limited production.

The biggest risk? Re-releases. Any Squishmallow without confirmed permanent retirement faces the possibility of returning to store shelves, which can reduce secondary market value by 90% or more overnight. Characters with inherent production limits — like Jack the Black Cat's 500 units — are safer because that supply can never increase.

Ensuring authenticity is also a major concern, as fake Squishmallows on eBay and other sites can be nearly identical to genuine ones. Always verify authenticity before purchasing, especially when dealing with rare or unusually cheap finds. The r/Squishmallow community on Reddit and dedicated Facebook groups are great resources for getting opinions on suspicious listings.

FAQs

How Much Is the Rarest Squishmallow Worth?

The rarest Squishmallow by confirmed production numbers is the 24-inch Golden Hans, with only 30 units ever made. One of these extremely rare Squishmallows reportedly went for close to $15,000 at auction. In terms of regular secondary market trading, JSK the Cat holds the highest confirmed price at $6,700, while Jack the Black Cat consistently trades between $1,800 and $2,500. These ultra-rare Squishmallows represent the absolute ceiling of the market.

What Is the Official Squishmallows Rarity Scale?

Jazwares introduced the official Squishmallows Rarity Scale in April 2022. It uses color-coded hang tags to indicate production limits: silver foil indicates 75,000 units (Rare); gold indicates 50,000 units (Ultra Rare); holographic indicates 20,000 units maximum (Special Edition); and black tags indicate the Select Series at 5,000 to 10,000 units. The purple tag marks Check-In Series pieces available only at specific events or locations. For a full breakdown, check out our guide to the rarest Squishmallows in the world.

How Can You Tell if a Squishmallow Is Fake?

Authentic Squishmallows have three tags: a hang tag, a product tag, and a butt tag. The fill should feel like memory foam—soft and slow to regain its shape—not like standard polyester stuffing. Check for precise, even stitching and a small sewn loop on the right seam. Counterfeits often have lower-quality tag printing, a rougher fabric texture, and inconsistent coloration. We have a full guide on how to spot fake Squishmallows if you want to learn more.

Do Squishmallows Go Up in Value Over Time?

Some do, but not all. Select Series and Founder's Edition Squishmallows with confirmed limited production runs have shown consistent price increases. However, any Squishmallow that is re-released can lose most of its secondary-market value almost instantly. The safest investments are those Squishmallows tied to one-time events or with production caps that cannot be expanded — like the extremely rare Squishmallows released in limited runs of 500 or fewer.

Start Your Squishmallow Collection

Whether you are hunting rare Squishmallows or just starting your plush Squishmallows journey, the world of collecting Squishmallows rewards patience, research, and a genuine love for these cute, squishy companions. Understanding the Squishmallows rarity scale, knowing how to identify fakes, and staying connected with the Squishmallows community will set you up for success — whether you are collecting for fun or keeping an eye on long-term value.

Explore our full lineup of authentic Squishmallow collections and start building your squad today. For more collecting insights, check out our complete Squishmallow guide and Squishmallow sizes and pricing breakdown.