With over 400 million Squishmallows sold and more than 3,000 unique designs released since 2017, finding the rarest ones feels like searching for a needle in a plush haystack. These ultra-rare, highly sought-after plushies have captured the hearts of enthusiasts worldwide with their unique designs and limited availability.
From limited editions to exclusive stuffed animals, these rare Squishmallows are in high demand among the Squishmallow family. Let's explore more below!
Check All Available Squishmallows Here
Key Takeaways
-
Jack the Black Cat tops every rarity list with only 500 units ever produced as part of the Select Series, making him the single hardest Squishmallow to find anywhere in the world.
-
Squishmallows use an official rarity scale with color-coded tags — silver (75,000 units), gold (50,000 units), holographic (20,000 units), and black (Select Series limited runs).
-
Tag condition affects resale value by 50–70% — a rare Squishmallow without its original hang tag can lose more than half its worth on the secondary market.
-
Convention and store exclusives like SDCC Stacy the Squid (only 250 made) and Golden Hans the Hedgehog (only 3,000 made) are among the most sought-after stuffed animal collectibles ever released.
10 Most Rare Squishmallow Products of All Time
1. Jack the Black Cat (Select Series)
Squad: Easter Squad
Unique Traits: Jack the Black Cat features closed white eyes, white whiskers, and a pale nose and tiny pink mouth. His right ear has a gold heart-shaped tag marked "500."
Rarity & Availability: Jack the Black Cat is king of the rare Squishmallows. Initially released as part of the first Squishmallow Select Series, only 500 Jack the Black Cat plush toys were ever produced.
While a later check-in Series 2 brought an additional 1,000 Jack the Black Cat plush toys into the world, he's a rare Squishmallow. He's the strong but silent type, so who wouldn't love this plushie?!
2. SDCC Stacy the Squid
Squad: Convention Exclusive
Unique Traits: This ultra-rare Squishmallow features a distinctive purple tag and San Diego Comic-Con colorway that sets her apart from every other Squishmallow released under the Stacy name.
Rarity and Availability: Only 250 SDCC Stacy the Squid plushes were released at San Diego Comic-Con 2022, making her one of the most extremely rare Squishmallows ever produced. With a production run even smaller than Jack the Black Cat's initial 500, SDCC Stacy is a true grail piece for serious Squishmallow collectors.
Her convention-exclusive status meant she was available only to attendees at one store location, and resale prices reflect that extreme scarcity. You can also explore Squishmallow trading card packs and related products like the Squishmallow Trading Card Collector Tin featuring Stacy the Squid.
3. Golden Hans the Hedgehog (Founders Edition)
Squad: Milestone Exclusive
Unique Traits: Golden Hans features a shimmering gold finish that celebrates a major Squishmallow milestone. His spiky hedgehog silhouette in metallic gold, paired with a sweet smile, makes him instantly recognizable among rare Squishmallows.
Rarity and Availability: Golden Hans was created to celebrate Squishmallows reaching 100 million units sold, with only 3,000 produced worldwide. This founders edition milestone exclusive is one of the most notable ultra-rare Squishmallows that collectors actively seek, and its limited availability keeps resale values high.
If you see one at a reasonable price, it is your best bet to grab it — but make sure to verify authenticity first.
4. Fania the Purple Owl
Squad: Valentines Squad
Unique Traits: Fania the Purple Owl, the majestic purple owl, stands out with her speckled tummy, a dazzling gold crown, and white patches across her body.
Rarity & Availability: Fania, released in 2021 as a Target-exclusive Squishmallow, is considered one of the rarest Squishmallows due to her limited production run.
The 11-inch version of this rare plush toy seems to be especially sought after by collectors. While some stores may still have stock, online marketplaces show her fetching higher prices, hinting at a rarity.
5. Ultra Rare Founders Cat
Squad: N/A (Exclusive Release)
Unique Traits: This special Squishmallow is a Calico Cat sporting a dapper business suit and bow tie. It's named JSK after Kelly Toy Company founder, Jonathan S. Kelly.
Rarity & Availability: Ultra Rare. Only 250 JSK cats exist, making them rare Squishmallows. Now, you can find him for around $1,250.
Initially, these were not available for regular purchase but could only be obtained by finding a Founder's Redemption Card randomly inserted in Squishmallow trading card packs.
But do you know if Gary the Giraffe Squishmallow is rare?
6. Avery the Duck
Squad: Farm Squad
Unique Traits: Avery the Duck has a yellow beak, light green spots across his body, and a white neck. He has fluffy brown wings, a tan belly, black round eyes, and a bright green mallard head.
Rarity & Availability: Avery the Duck is a star athlete on the rugby team. While his position is unspecified, he might even play as the ball given his round shape.
However, his parents are projecting their own failed rugby dreams onto him. Whether or not Avery the Duck wanted to be a theatre kid, he must be making his parents proud with his $500 price tag.
He's available in two versions. The new Canadian exclusive has brown fur with a darker belly, while the original Easter Squad version features a cocoa brown body with a tan belly.
7. Archie the Axolotl
Squad: Squishmallow Squad
Unique Traits: Archie is pale pink with bright pink gills on his head. He has small, stubby arms, a white belly, round black eyes, and a cat-like smile.
Rarity & Availability: While there have been several releases of Archie the Axolotl, the light pink version, particularly in the 8-inch size, is considered one of the rare Squishmallows.
Archie has a cute sprinkle-like belly and even holds a red balloon, which might remind you of "It." Priced at around $1500, he's a top-tier collectible, though you can find a smaller version for around $200.
8. Blossom the Sheep
Squad: Farm Squad
Unique Traits: Blossom the Sheep is a white sheep with a tan face and white inner ears. She's lightly scented with vanilla, and has white legs and tan hooves. Eyes of Blossom the Sheep have short lashes with a heart-shaped nose.
Rarity & Availability: While not the absolute rarest Squishmallow [1], Blossom the Sheep holds a special place in collectors' hearts due to her limited production and discontinued status.
Justice stores offered Sheep Blossom in 2017, but she hasn't been widely available since. This scarcity makes her a treasure for Squishmallow enthusiasts, especially those who love farm-themed plushies.
9. Patty the Cow
Squad: Easter Squad
Unique Traits: Patty is pastel pink with lavender patches on her lower left side and right ear. She has small triangular horns, round black eyes, and white ears, muzzle, and horns.
Rarity & Availability: While not the rarest Squishmallow on the market, finding Patty might require some extra searching or paying a slight premium.
But what makes Patty special among the many Squishmallow cows? Unlike Cow Connor, who promotes the dairy industry, Patty might be involved in insider trading to justify her nearly $300 value.
10. Philippe the Frog
Squad: Valentine Baby Squad
Unique Traits: Frog Philippe features light green spots with a bright green head, a brown body, and a white belly. The soft pink heart on each cheek adds to his appeal.
Rarity & Availability: Philippe the Frog Squishmallow is a green frog who loves playing Hopscotch with Marco. He's highly sought after due to the limited production run for the Valentines Squad in 2017.
Finding Philippe the Frog with tags in good condition is especially difficult. Expect to search resale platforms and collector groups for this elusive Squishmallow.
But do you know if there's a Squirtle Pokemon Squishmallow?
Other Rare Squishmallows
-
Connor the Cow: Connor the Cow is a fan-favorite Squishmallow with a white body and black patches. Though he is not the rarest, earlier releases — especially those from the Adventure Squad or smaller sizes — are harder to find and hold a higher value. But do you know if there is a Squirtle Pokemon Squishmallow?
-
Gertrude the Goose: Gertrude the Goose is a Canadian exclusive Squishmallow with grey fluffy wings, a white belly, and a pale grey beak. Her regional exclusivity makes her highly sought after by collectors outside of Canada.
-
Santino the Platypus: A brown Squishmallow with a warm personality and a love for blueberry pancakes. Santino's limited availability makes him a fun find for collectors.
-
Snow Leopard Brigita: Brigita has a white coat with subtle green spots, a heart-shaped nose, and sparkling gold ears. Her unique colorway makes her a standout among other rare Squishmallows.
-
Mariah the Lamb: Originally released as an Aldi exclusive in 2020, Mariah has not been re-released since. Her limited retail run makes her increasingly hard to find.
-
Pandora the Pegasus: Coming from the Dream Squad, Pandora is a pale pink pegasus with fairy floss-colored mane, shimmery silver wings, and round black eyes with curly eyelashes.
-
Chanel the Cinnamon Roll: A light-brown pastry covered in white icing, with rosy cheeks. Her unique food-themed design makes her a collector favorite among holiday Squishmallows and special edition Squishmallows fans alike.
Understanding the Squishmallow Rarity Scale
Before we get into the list, it helps to understand how rare Squishmallows are officially categorized. Jazwares uses a color-coded tag system on hang tags to indicate production levels. Check the Squishmallow website or look at the hang tag to identify where your plush falls on the rarity scale:
-
Common (no special tag): Standard production runs available at most retailers
-
Rare (silver tag): Maximum of 75,000 units produced worldwide
-
Ultra Rare (gold tag): Maximum of 50,000 units produced worldwide
-
Special Edition (holographic tag): Maximum of 20,000 units produced. Special edition Squishmallows are often tied to seasonal or holiday Squishmallows releases.
-
Select Series (black tag): Extremely limited runs, often under 1,000 units. The first limited edition Squishmallow releases in this tier are the most valuable.
-
Check-In and Founders Edition: The most exclusive tiers, tied to Check-In Series events or a rare Founder's Redemption Card. The Check-In Series and founders edition releases are only available through specific programs.
When you spot a Squishmallow with a colored rarity seal — like a purple tag or gold seal — on its hang tag, you know you have something special. Stay informed by following collector communities and tracking new Squishmallows released each season. Now, let's look at the 10 rarest Squishmallow products of all time.
How to Spot Fake Rare Squishmallows
With the most expensive Squishmallow plush selling for thousands of dollars, counterfeits have become a real problem in the world of collecting Squishmallows. Here are a few quick ways to verify authenticity before you buy:
-
Check all 3 tags: Every authentic Squishmallow has a hang tag, a product tag with "Kellytoy" or "Jazwares" branding, and a butt tag with a unique ID and batch number. Missing or misspelled tags are a red flag.
-
Feel the fabric: Authentic Squishmallows feature a signature marshmallow-soft polyester-spandex blend. If the fabric feels rough, stiff, or off, it may be a counterfeit.
-
Verify the rarity seal: Look for the official color-coded rarity seal on the hang tag using the rarity scale above. Counterfeits often skip this detail or get the colors wrong.
-
Use collector tools: Apps like SquishAlert (for restock notifications) and SquadApp (with 7,900+ Squishmallows cataloged) help collectors track authentic releases and verify authenticity.
For a deeper dive, check out our full guide on identifying fake Squishmallows.
FAQs
What Is an Ultra-Rare Squishmallow?
Ultra-rare Squishmallows have golden tags and a maximum of 50,000 units available worldwide. Standard rare Squishmallows have silver tags and a maximum of 75,000 units. Special edition Squishmallows have holographic tags with a maximum of 20,000 units, while the Select Series uses black tags for extremely rare limited runs — often under 1,000 units total. Understanding the rarity scale helps you quickly identify what you have.
What Is the Most Expensive Squishmallow?
Jack the Black Cat is consistently the most expensive Squishmallow sold on the secondary market. Due to his initial production run of just 500 units, mint-condition Jack plush with original tags have sold for $1,800 to $2,500 or more. SDCC Stacy the Squid and the Ultra Rare Founders Cat (JSK) also command prices in the $1,000+ range due to their extremely rare production numbers.
What Makes a Squishmallow Rare?
A Squishmallow is considered rare based on factors including limited production runs, special color-coded tags on the official rarity scale (silver for rare, gold for ultra rare, holographic for special edition, and black for Select Series), exclusive store or event releases, and whether they have been discontinued. The rarest Squishmallows typically have production runs of fewer than 75,000 units worldwide, with the most exclusive editions limited to 250–500 units.
Which Squishmallow Is Most Popular?
The most popular Squishmallows include Connor the Cow, Archie the Axolotl, and various seasonal releases. Popularity and rarity do not always overlap on the rarity scale — some of the most beloved Squishmallows are widely available, while some ultra-rare Squishmallows are lesser known among casual fans. Even characters that go viral under nicknames (like Baby Yoda for Grogu) generate massive interest. The Squishmallow community on Reddit (r/squishmallow, with 130,000+ members) regularly discusses both popular and rare finds. Young adults and longtime collectors alike share their hauls and wishlists.
What Is the Oldest Squishmallow?
The oldest Squishmallow is Cam the Calico Cat, one of the original 8 and the first Squishmallow character, released in 2017. Though the oldest Squishmallow, Cam, is only moderately rare and does not command the same resale prices as the top 10 rarest Squishmallows on this list. Cam holds a special place in Squishmallow history as the plush that helped launch a brand now worth over $1 billion in annual revenue.
Start Building Your Squishmallow Collection
Whether you are hunting for the rarest Squishmallows or looking to start collecting Squishmallows with popular characters available now, we carry a curated selection of authenticated, officially licensed Squishmallows you can trust. No fakes, no guesswork — just the real deal.
Browse our full Squishmallow collection and find your next favorite plush today.
References:
- https://www.bbc.co.uk/newsround/66173748
- https://squishmallowsquad.fandom.com/wiki/Gertrude
- https://www.the-sun.com/money/9599783/most-expensive-squishmallow-ebay-auction-rare/
- https://squishmallowsquad.fandom.com/wiki/Cam
