What is a Squishmallow? Let's Find Out! (2023 Updated)

What is a Squishmallow? Let's Find Out! (2023 Updated)

What is round, colorful, adorable, squishy, and bursting with personality? That’s right - Squishmallows! What’s more is that they have unique names and interesting background stories. But, what is a Squishmallow, really?

Our team spent hours researching to help you learn more about Squishmallows and what makes this squishy collection a huge hit among all ages!

Squishmallow: What On Earth Is It?

Squishmallow: What On Earth Is It?

Squishmallows are plush toys that both kids and adults love worldwide. They are famous for being super soft, adorable, and cute. Squishmallows can be in the form of a fruit or a stuffed animal that comes in different sizes, shapes, and colors. Most of the time, they come in a variety of famous characters.

Despite their popularity, some collectors don’t think that Squishmallows are financial investments since many believe they must be the root of comfort and pride. This makes most popular Squishmallows hard to find. But what's the first Squishmallow ever?

A Brief History

A Brief History

The popularity of Squishmallows started when it was launched in 2017 at Walgreens, according to Jonathan Kelly, co-president of Kellytoy company [1]. Since then, it has attracted a huge audience of different ages.

Every Squishmallow stuffed animals, fruits, and characters produced have their names and unique personality [2]. The popularity of these toys is brought by the love of Gen Z worldwide due to the comfort it gives, especially last year during the pandemic. 

Numerous videos are posted on the internet app where Squismallow enthusiasts and collectors show off their stuffed animals in their Instagram accounts. One is Terrie Peters, with two kids, living on Atlantic Coast, who loves exploring Florida’s theme parks or a small beach town with her Squishmallows. 

Find out the best place to buy Squishmallows here

Popular Squishmallow “Squads” 

Fruit Squad

Fruit Squad

Squishmallows has a famous fruit squad, including Phyllis the Peach, Maui the Pineapple, and Wanda the Watermelon. Each of them can serve as gifts for friends, companions, or as an addition to your collection!

Each of them measures 2-inch made from high-quality materials and filling that makes them more adorable and fun!

Cow Squad

The Kellytoy Company has also produced a squishy stuffed animal: the Cow Squishmallows Squads. This comes in three coordinating colors, and you can easily purchase them online!

These Squishmallows are a great comfort and pillow pal because of their fluffy texture. It is a 12-inch plush toy that you can add to your collections or give to some friends, to kids, and the kids at heart. Find out what's the cutest Squishmallow here.

Pig Squad

Pig Squad

Fans may also love the pig squad that comes in various designs. Some have pale purple patches, curly ears, and round black eyes. Squishmallow enthusiasts can enjoy these pig-designed, ultra-soft plush toys curated with high-quality material in their collections!

Frog Squad

This is another squishy plush toy to add to your collections! Many fans have been posting videos with their frog squad plushies on social media, and for good reasons.

You may choose from a wide range of characters in the Frog squad like Baratelli, Alandy, Fanina, Ludwig, Philippine, Robert, and Wendy. They all have unique colors, names, appearances, and interesting storylines that everyone in the Squishmallows community will love!

Shop The Squishmallows Collection Now

Bird Squad

Bird Squad

The bird squad comprises five adorable Squishmallows, and they all come in different sizes, colors, and shapes. One of them is Priscilla - a blue peacock who is also a part of the Zoo squad. She loves helping others and spending time with her friends trying out new activities!

Leopard Squad

The Leopard Squishmallows squad has also been one of the fan favorites and got the most number of posted videos on social media. Most of them have green, blue, or gray outline spots and sparkling inner ears.

Each member of this squad has a unique line of stories that both kids and adults will adore. One of them is Liv, who wants to build rocket ships when she gets older.

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What Are The Squishmallow Sizes?

What Are The Squishmallow Sizes?  

Squishmallows come in a range of sizes that can perfectly fit your bag, bedside, or store shelves. Their sizes vary from 3.5-inch, 5-inch, 7-inch, 8-inch, 11-inch, 12-inch, 13-inch, 16-inch, 20-inch, and 24-inch.

There is also an exclusive size limit that stores or online retailers offer. Some exclusive squads can only be bought in a few sizes.

How Much Is It Worth?

The Squishmallows community may have the chance to enjoy these adorable toys for a very affordable price. Believe it or not, most of these only cost between $10 to $40!

Please note that its price may also vary depending on the size and type you choose. It may also depend on the stores you purchase from on the internet or at a physical store. But, are there fake Squishmallows?

What Makes Squishmallows Rare?

What Makes Squishmallows Rare?

Aside from their beautifully made designs and exceptional fluffiness, what makes Squishmallows rare is the comfort it provides to users of all ages, especially during the pandemic. This is why so many people began hunting them on Amazon, Target, Walgreens, and any other toy stores since 2020.

Moreover, the online world adored these toys, leaving brand retailers with sold-out shelves. Even the newest Squishmallows were sold within two hours because of the number of people lining up to buy them every week. So, what's the rarest Squishmallow?


What is so special about Squishmallows?

The Kellytoy brand has created adorable Squishmallows with a bursting personality, which makes them special. Aside from that, these toys can help people cope with stress and anxiety, especially during the pandemic. See what's the biggest Squishmallow here

What do they fill Squishmallows with?

Every specific Squishmallow is filled with polyester fiber, making it a soft and fluffy toy. The company retailers use Ultra-soft Spandex and Polyester to make the line brand have more “marshmallow-like” stuffing inside.

How many different Squishmallows are there?

As of this moment, there are 1,000 different Squishmallow toys in the market. There are numerous Squishmallow toys sold every year because many are looking for toys to collect and squeeze! They love how it represents various animals, sports, and emotions that everyone can relate to and bring anywhere - including the beach!

Squish `Em!

Squishmallows has become prominent even more when the pandemic has started because of their adorable personalities and abilities to help people cope with sadness or anxiety. The Kellytoy produced these plush toys in 2017 while using polyester fiber, making them have a squishy texture that people of all ages love to cuddle with.

There is also a new line released and sold every once in a while, making kids (and the young at heart) always on the lookout for new squishies they can buy!

If you are looking for affordable and 100% authentic Squishmallows, make sure to check out Toynk.

Shop The Squishmallows Collection Now


  1. https://www.insider.com/squishmallow-squishmallows-walgreens-disney-cvs-viral-collectors-social-media-frog-2021-2
  2. https://www.nytimes.com/2021/03/16/style/squishmallows.html

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