As a toy store owner, I often encounter customers who interchange Squishable and Squishmallow due to their almost similar names and product offerings.
This confusion has become increasingly common, especially considering the similarities between the two brands' products.
If you are unsure and need help deciding which brand to collect, Squishable vs. Squishmallow, this article is here to help.
Let's compare these two renowned brands to determine which one reigns supreme in the realm of "squishy" toys.
Choosing Between Squishmallow & Squishable
Although adorable Squishmallow and Squishable both offer squishy, they are different brands offering products with different textures. Squishmallows are velvety soft, while Squishables are fluffy.
Both have various shapes, but Squishmallows usually feel marshmallowy-soft, while Squishables are slightly firmer.
Squishmallows offers more collections, like its Valentine's collection. Squishmallows have more squishy variation, while Squishable focuses more on round animals and comfort foods.
Meanwhile, Squishables can be "dressed up," while Squishmallows don't have any accessories.
Read: Squishmallows Master List
Key Differences
Texture & Shape
Squishmallows typically have specific shapes because they offer more plushie varieties than adorable Squishables. They also have animals (cats, dogs, horses), food (avocados, french fries), aliens, famous characters, and many other squads.
On the other hand, Squishables centers on comfort foods and round animals that you can dress up. Squishamallows are softer than Squishables, too.
“Squishy” Level
Our team determined their "squishy" level; Squishmallow gets 9.5, while Squishables gets 8 out of 10. As most collectors claim, hugging Squishmallows feels like you're hugging marshmallows.
Meanwhile, the Squishables are soft but not as soft and velvety as the Squishmallows. But how do you wash a Squishmallow?
Size & Quality
Both brands offer high-quality products in a variety of sizes. Squishmallows offer plush toys ranging from 3.5 to 24 inches.
On the contrary, Squishables offers 7.5-inch (mini) and 15-inch (giant) sizes. However, they also offer 3-inch micro Squishables and massive plushies up to 32-36 inches.
Read: Are There Fake Squishmallows?
Brand/Company
Jazwares and Kellytoy companies manufacture Squishmallows. They started manufacturing these plush toys in 2017.
Meanwhile, a married couple and co-founders, Aaron and Zoe, own Squishable. They owned and founded the company in 2007.
Materials & Durability
Squishables are made of 100% polyester fabric so you will feel its softness. They are stuffed and lined on the outside using this material. However, some are filled with polyethylene pellets for added weight.
On the other hand, Squishmallows also use polyester stuffing. They use a super-soft Spandex on their outside line, giving them a marshmallow texture that you'll love to hug.
Collection Line
More than 1000 Squishmallows have been created and are ready to be collected. Squishmallows offer various squads you can collect. Squishables also offers many collections, like Squishmallow.
But there's one thing Squishable doesn't have that Squishmallows offers – a Valentine Collection! But what's the rarest Squishmallow?
Characters & Squad
Squishmallows identify their plush types using "squads" whenever they release plush toys. They also have a variety of characters, such as animals, food, unique aliens, and even Disney and Star Wars characters.
Meanwhile, adorable Squishables mainly focuses on comfort food and round animals. However, they also collaborate with some famous comic artists like Andrew Bell.
Accessories
Another difference between Squishable and Squishmallow is the availability of accessories. Squishmallows don't come with any available accessories.
In contrast, collectors can dress up their Squishables using various undercovers! Undercovers are purchased separately.
Customization
Squishmallows offers personalization options with plush names and adoption certificates. It collaborates with Star Wars and Disney, while Squishables only involves some webcomics.
In contrast, Squishables have a unique way of choosing designs for their plush characters. They let the fans draw the designs they want, put them up on their website for voting, and whoever wins gets a cash prize. The winner will also have his name on the tag if it becomes a Squishable [1]!
Read: Squishmallow Birthday Party Ideas
Popularity
Squishmallows are more popular than Squishables. However, its popularity was covered with controversy due to reselling allegations.
Kellytoy LLC sold 50 million Squishmallows between February 2020 and October 2021, bringing the total number sold to over 100 million since their launch.
Social media has largely fueled this, as platforms like Instagram, Reddit, and TikTok now host Squishmallow communities with thousands of users [2].
Availability
Since Squishmallow is more popular than Squishables, it's not surprising to know that it is more readily available. You can easily create a collection by getting it through various online stores like Toynk or their official website.
Because of its massive popularity, many support groups have been formed, where selling and trading Squishmallows is encouraged.
Read: Tips In Wrapping Squishmallows
Price Tag
Squishmallows are cheaper than Squishables, which could also be why they sell out easily, aside from being a trending topic on TikTok and other social media platforms.
A standard Squishable costs around $40 - $50, while standard Squishmallows only cost about $20 - $30 each, which is a bit difference.
Similarities
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Material: They are made with polyester fiber, ensuring a soft and cuddly texture you will love.
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Care Instructions: Both brands provide care instructions (no heat) to maintain the quality and longevity of their plush toys.
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Collectibles: Squishables and Squishmallows are popular among collectors, offering variations of designs and editions for enthusiasts to collect and cherish.
Best Seller Squishmallows
BITTIE THE CHOCOLATE MILK SEA COW SQUISHMALLOW
Bittie is a delightful fusion of a cow and a manatee, boasting the light brown body of a cow complemented by a tan manatee snout.
Measuring approximately 12 inches, Bittie is the perfect size for snuggling and collecting.
KAMILI THE DEEP SEA PIG
Here comes Kamili, ready to fulfill their dream of becoming a traffic coordinator and guiding others through the bustling streets.
Measuring 8 inches tall, Kamili is the perfect size for cuddling and collecting. Crafted from incredibly soft spandex and polyester stuffing, Kamili promises endless crazy, cuddly fun.
FAQs
Which came first, Squishmallow or Squishable?
Squishable came first because the company started in 2007. Ten years later, Kellytoy LLC released Squishmallows.
However, although Squishable came first, Squishmallow's popularity kicked off in 2020, making it more popular than the former.
Is Squishable a knock-off of Squishmallow?
No, Squishable is not a knock-off of Squishmallow. Squishable is a reputable brand that manufactures plush toys like Squishmallow.
The collectible has been in the scene since 2007, and since then, it has built its brand name until it successfully became a top-tier toy company.
In Conclusion
In Squishable vs Squishmallow, our pick would be the Squishmallow mainly because it is cheaper, yet it offers better squishy quality than Squishable. It is also more readily available than Squishables.
However, Squishables aren't as difficult to like because they also offer great designs, excellent quality, and interesting stories with their characters.
So, if you choose between the two, which would you choose?
If you love Squishmallows as much as we do, don't forget to check out Toynk!
Reference:
- https://hub.jhu.edu/magazine/2015/spring/squishable-stuffed-animals-profile/
- https://www.theguardian.com/lifeandstyle/2022/jan/30/squishmallows-toys-collecting
