Maui the Pineapple is one of the most recognizable Squishmallows in the Fruit Squad, a bright yellow pineapple plush stuffed animal with a big heart and an even bigger list of fears she's determined to conquer. If you're tracking down every size variant, trying to tell her apart from Lulu, or just want to know the best way to care for your Squishmallows plush toys, we've got everything you need right here.
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Key Takeaways
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Maui is a Fruit Squad member from Jazwares, available in sizes ranging from a 2.5-inch mini to a 20-inch giant.
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Two versions exist: a female Maui and a male Maui, each with distinct design differences.
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Maui and Lulu are different characters — key visual cues tell them apart.
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Special edition variants, including a Red Headband Maui, a Valentine's Day Chocolate Dipped Maui, and a Hello Kitty x Pineapple crossover, have all been released.
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Buying from an authorized ret
Meet Maui the Pineapple Squishmallow!
- Name: Maui
- Type: Fruit
- Color: Yellow and green
- Available Size/s: 2", 2.5, 3", 3.5" 4", 5", 7", 8", 16"
- Squishdate: 2020, 2021
- Model/SKU Number: KTY-SQ20-12PA-C
Short Bio
Meet Maui the Pineapple — your new bestie and the Squishmallows Fruit Squad's resident fear-conqueror. She's a scaredy plush, but she's not letting that stop her. Skateboarding and scuba diving are two scary things Maui is determined to overcome — and scuba diving is still at the very top of her to-do list. She's already crossed roller coasters and rollerblading off her list of fears, and she crossed each one with flying colors.
Maui doesn't like feeling scared, so she works to overcome her fears by trying new things whenever she gets the chance. Can this pineapple plush help you overcome one of your fears, too? This new bestie is proof that trying new things is always the best first step.
She belongs to the Fruit Squad, the Squishmallows squad dedicated to all things fruity and fresh. Like every Official Kellytoy Squishmallow, she comes with her own unique name, personality, and bio printed on her hangtag — part of what makes these Squishmallows plush toys so endlessly collectible.
Squishmallows were created in 2017 by Kellytoy and are now owned and produced by Jazwares, a Berkshire Hathaway company. The brand has grown to over 3,000 unique Squishmallows plush designs and has consistently earned top honors in the toy industry, including the overall Toy of the Year award for three years in a row and the Plush Toy of the Year at the 2025 TOTY Awards.
What Does Maui the Pineapple Look Like?
Maui is a bright yellow pineapple plush decorated with a darker yellow crosshatch pattern across her body. She has five pale green leaves sprouting from the top of her head, large black eyes, and a smiling red mouth. She has a big, round, white tummy on the lower half of her body — the classic Squishmallows stuffed-animal silhouette with a fruity twist. Her warm yellow-and-green colors make her instantly recognizable on any shelf.
Female vs. Male Maui: What's the Difference?
One thing that often surprises collectors is that there are two versions of Maui the Pineapple.
Female Maui features blushing cheeks, detailed eyes with curled lashes, and a pink bow or ribbon. Her background yellow is a slightly brighter, faded tone. She makes a great gift for fans who love cute, characterful Squishmallows plush toys.
Male Maui has the same bold pineapple plush toy design without the bow or blush. His coloring is a touch richer in the smaller sizes and shifts slightly in the larger ones, giving him a different look at each size.
Both versions share Maui's core bio and Fruit Squad membership — the design details are the key way to tell them apart, especially when shopping online. Read through both descriptions carefully before you choose, and meet whichever version speaks to you.
Other Similar Squishmallows
Lulu the Pineapple
Lulu the Pineapple loves anything related to the summer season - from picnics at the beach, bonfires, cookouts, and going on camping trips.
If you’re looking for a beach or camping buddy, who better to go with than the queen of summer?
Ashley the Apple
Ashley the Apple loves Table Tennis and aspired to be a part of the world’s best table tennis team one day.
You can help keep score as she practice and perfect her craft with her friends.
Austin the Avocado
Austin the Avocado loves anything related to the extraterrestrial (that’s right, we’re talking about aliens) and dreams of living in space.
During playtime, he pretends to live on the moon or rock climb Mars. If alien life and the vast space interests you, then this avocado Squishmallow is the best companion for you!
Scarlet the Strawberry
Scarlet the Strawberry is an adorable artist who loves theater, dancing, designing costumes, and performing on Broadway.
She’s so talented that she sews the costumes for their school plays! If you’re an aspiring artist, hanging out with Scarlet the Strawberry is definitely a must.
Awards
For continuously providing quality products to the general public, Squishmallows won the TOTY People’s Choice Award for Plush Toy of the Year in 2022, and in 2019, won various awards like the National Parenting Product Awards, Plush Toy of the Year Award, Parent and Teacher Choice Award, and Fun Stuff Parents’ Choice Award.
Read: Lemon Squishmallow Guide
Care Instructions
Handwashing your Squishmallows is the best way to keep them looking their best. Avoid using harsh bristle brushes, as these can damage the fabric.
Instead, use a gentle detergent and avoid scrubbing too vigorously.
Rinse the Squishmallows thoroughly, and then allow them to air dry. Do not put them in the dryer, which can damage the fabric.
For best results, wash your Squishmallows in a mesh laundry bag to protect them from snags and tears.
With proper care, your Squishmallows will stay soft and cuddly for years.
Machine washing them is perfectly fine with the right settings. Just use cold water and normal detergent.
Put your Squishmallow in a pillowcase or mesh laundry bag before washing on a gentle cycle for extra care.
Be sure to tumble dry on low heat; higher temperatures can damage the stuffing and cause the fabric to shrink or melt.
Maui Special Editions and Variants
Part of what makes Maui so fun to add to your Squishmallows collection is the rotating lineup of plush variants. Confirmed releases include:
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Maui with Heart — female Maui with an embroidered heart on her body
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Maui with Red Headband — available in clip, 5, 8, 12, and 16-inch sizes
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Maui with Scarf — a cozy winter variant of the male Maui pineapple plush
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Maui Chocolate Dipped (Valentine's Day 2025) — a limited seasonal Squishmallows release in 8 and 10-inch sizes featuring a chocolate-dipped design
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Hello Kitty x Pineapple Squishmallow — a rare crossover that wraps Hello Kitty in a pineapple costume, sitting at the intersection of the Fruit Squad and the Hello Kitty line
Seasonal and limited items like the Chocolate Dipped version tend to disappear fast after their release window ends, so they're worth grabbing when they're in stock. These special edition Squishmallows plush toys make a great gift for any collector, and they're great items to join the hunt for if you love chasing limited releases.
FAQs
Is Maui the Pineapple Squishmallow rare?
Generally, pineapple Squishmallows plush toys are not rare, though some variants are harder to find. Standard Maui in common sizes tends to stay available through authorized retailers. However, limited-edition releases — like the Chocolate Dipped Valentine's Day version or the Hello Kitty crossover — sell out quickly and can be genuinely hard to track down once their release window closes.
What is the biggest pineapple Squishmallow you can buy?
The largest Maui the Pineapple Squishmallow stuffed animal is 20 inches. She also comes in sizes ranging from a clip-on all the way up to 5, 8, 12, and 16 inches. These Squishmallows plush toys are among the most popular pineapple-stuffed animal options available — check current availability with us, as not every size is in stock at all times.
What is the difference between Maui and Lulu the Pineapple?
Both are Fruit Squad pineapples, but they're distinct Squishmallows toys with their own names and bios. Maui has a slightly faded yellow background with a clearly visible crosshatch pattern, thicker leaves, and a slightly slender shape. Lulu has a more vivid, saturated yellow where the pattern is less visible. Lulu is all about summer fun — beaches, bonfires, and cookouts — while Maui is all about trying new things and finding ways to overcome her fears one adventure at a time.
Are there male and female versions of Maui?
Yes. Female Maui features blushing cheeks, lashed eyes, and a bow. Male Maui has the same core design without the bow or blush. Both are official Squishmallows toys that share Maui's backstory and Fruit Squad membership.
Can you machine wash a pineapple Squishmallow?
Yes. Place her in a mesh laundry bag, wash on a gentle cycle in cold water with normal detergent, and tumble dry on low heat. Avoid high temperatures, which can damage the stuffing and fabric — just like with any Squishmallows plush.
Grab Your Pineapple Squishmallow
Maui the Pineapple is a Fruit Squad staple — a cute, squishable stuffed animal that's fun to display, easy to collect, and always ready to help you conquer whatever you're scared of. From skateboarding and scuba diving to roller coasters and rollerblading, she's faced it all — and these Squishmallows toys inspire that same spirit of facing your fears.
Whether you're buying her as a great gift or adding her to your own Squishmallows squad, she's a pineapple plush that's hard not to love. Browse our full Squishmallows collection to find Maui in the size you're looking for, along with the rest of the Fruit Squad and hundreds of other 'Mallows waiting to join your squad.
