What started as a small lineup of eight adorable plush characters in 2017 has grown into one of the world's largest collectible brands. With over 485 million units sold and more than 3,000 unique designs, Squishmallows have earned a devoted following among fans of all ages.
We pulled together the most popular Squishmallows that collectors keep reaching for — from original squad legends to food-themed fan favorites — so you can find your next soft, squishy must-have without scrolling for hours.
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Key Takeaways
- Squishmallows range from 3.5-inch clip-ons to 24-inch jumbo plush, with the 14-inch size being the most popular among collectors right now
- Adults 18+ are the biggest buyers — the "kidulting" trend has driven more growth than any other demographic, according to Jazwares
- The official rarity scale matters — look for Silver (75,000 made), Gold (50,000), Holographic (20,000), or Select Series (5,000 or fewer) seals on hang tags
- Axolotls, cows, frogs, and food-themed Squishmallows consistently rank as the most adorable and sought-after categories among collectors of all ages
- You can shop new Squishmallows online at major retailers and specialty stores like Toynk, where stock rotates regularly
Top 23 Popular Squishmallows to Collect
1. Hello Kitty Squishmallows - Sanrio Squad
Hello Kitty is a beloved character loved by fans of all ages. This squishmallow captures the iconic bow and whiskers perfectly.
As one of the most recognized characters worldwide, Hello Kitty Squishmallows are sough-after by collectors, blending nostalgia with the softness of plushies.
2. Baby Yoda - Star Wars Squad
Also known as Grogu [1], Baby Yoda is a plush from The Mandalorian of Disney. With his large eyes and charming expression, he captures the essence of the beloved character.
He's popular among fans of all ages, making him a cherished addition to any plushy collection. This is part of The Star Wars x Squishmallows, released in 2020, which come in 5", 10", and 20" sizes.
3. Wendy the Frog - Original Squad
Wendy the Frog is a green squishmallow with a sweet smile. Her simple yet charming design makes her a favorite among fans.
She's an eco-friendly green gal who loves cleaning up her community. Her favorite food is sushi, especially avocado rolls. She also enjoys gardening with her family.
Wendy’s popularity is driven by her cuteness and the joy she brings to kids and adults alike. She's perfect and the best choice if you are looking to add a cute toy to your collection.
4. Maui the Pineapple - Fruit Squad
Maui the Pineapple is a tropical delight in the Squishmallows lineup. With her sunny yellow body and green leafy crown, she embodies the playful spirit of summer.
Maui’s unique design and cheerful appearance make her a popular squishmallow that stands out.
She's determined to conquer her fear of skateboarding and scuba diving, having already tackled roller coasters and rollerblading. She dislikes being scared and believes in facing fears by trying new things.
5. Beula the Octopus - Multiples Squads
Meet Beula. She enjoys DIY painting and transforming everyday items into beautiful art. Beula dreams of becoming an art teacher one day to share her love for painting and the importance of art.
Beula the Octopus is a colorful and vibrant addition to any collection. With her bright purple body and friendly smile, she’s popular among collectors.
Beula’s playful purple design and huggable form make her one of the cutest squishmallows available.
6. Archie the Axolotl - Multiple Squads
Have you met Archie? This shy 'Mallow has a special talent – he communicates with his hands. Archie enjoys playing soccer and has started a club for 'Mallows to learn sign language while playing.
Maybe one day you'll see him compete in the 'Mallows Cup! Archie the Axolotl features a pastel blue body and frilly gills. His smooth texture and unique design make him a standout.
Archie's popularity stems from his distinctive look and the joy he brings to fans of Squishmallows [2].
7. Gordon the Shark in Frog Hoodie - Sealife Squad
Gordon is one of the most friendly Squishmallows you'll meet. He enjoys helping others so much that he dreams of starting his own nonprofit someday!
Gordon the Shark in a Frog Hoodie is one of the rare Squishmallows nowadays. This unusual combination of a shark wearing a frog hoodie adds a layer of humor and cuteness.
So, this makes Gordon a sought-after for collectors who love unique plushies.
8. Samir the Blue Whale - Sealife Squad
Who's that leading the group? It's Samir! This friendly whale never expected to take charge, but his kindness and thoughtfulness have made him a great leader.
Samir the Blue Whale is one of the majestic and charming Squishmallows. His subtle blue color and friendly face make him a soothing presence, perfect for gifting your friends.
Samir is well-known due to his gentle design and the comforting vibe he brings, making him a beloved member of the Squishmallows family.
9. Gideon the Guacamole - Food Squad
Meet Gideon. Wherever he goes, he's the center of the party! With stories from his travels, he's wrestled giant squid, climbed 'Mallow Mountain, and dined with royalty.
Guacamole is like a tasty addition to the Squishmallows lineup. This avocado-themed plushie, with his green body and pit, is a quirky choice for gifts.
Guacamole’s unique design and playful appearance make him a hit among fanatics who love food-themed plushies.
10. Sinclair the Avocado Toast - Food Squad
Sinclair loves the outer space and the aliens, but he needs more evidence. He's eager to join his cousin, Austin on a space adventure to find out.
Sinclair the Avocado Toast is a deliciously charming plushy. With his toast body and avocado spread, he’s a trendy and quirky addition to any collection.
Sinclair’s charm lies in his creative styling, making him one of the most popular squishmallows for food lovers.
11. Malcom the Mushroom - Valentines Squad
Have you met Malcolm, the soccer-playing Mushroom? He's his team's goalie, and they've won the championship three years straight.
Malcom the Mushroom is a whimsical and cute plushy. His red cap with white spots and happy face make him a standout item in any collection.
The fairy-tale charm of Malcom, along the smooth and huggable form, making this toy popular among kids and collectors.
12. Winston the Owl in Carrot Hoodie - Adventure & Classic Squads
Dreaming of culinary fame, Winston isn't just a whiz with a whisk; his friends inspire him to cook up incredible dishes, and his legendary mac and cheese is just the beginning.
Winston the Owl in a Carrot Hoodie is a delightful and quirky plush. This unique combination adds a layer of entertainment and whimsy, which makes Winston coveted for fans who love unusual and exotic plushies.
13. Benny the Bigfoot - Multiple Squads
Bigfoot Benny is super smart! He loves playing with his forest friends and taking pictures of them all.
Benny the Bigfoot is a legendary addition to the Squishmallows family. His shaggy fur and friendly face make him an instant favorite.
Benny’s popularity is driven by his unique character and the sense of adventure he brings to any collection.
14. Medina Lemonade & Leticia Lemon - Snack Squad
Spot that blur of yellow? Medina, the speedy barista on her longboard! This whiz on wheels takes coffee orders and delivers them in a flash.
Medina Lemonade & Leticia Lemon are a refreshing duo in the world of Squishmallows. Their bright yellow bodies and citrusy charm make them a vibrant choice.
These characters are popular for their cheerful designs and two-in-one availability.
15. Rayen the Pancake - Snack Squad
Rayen has a knack for fashion design. Other 'Mallows admire her latest trends, and she dreams of showcasing her sketches on the runway someday.
Rayen the Pancake [3] is a sweet and cuddly plush. With her golden-brown body made with three pancakes, and syrupy smile, she’s a charming addition to any collection.
Rayen is well-known for her fun, food-themed design and his smooth, huggable form.
16. Raisy the Ramen - Snack Squad
Meet Raisy. Last week, she had a wild dream where she discovered a new galaxy and 'Mallows could fly in space! She soared among the stars until she woke up. Maybe one day, her dream will come true!
Another food-inspired Squishmallows is Raisy the Ramen. Her noodle body and broth bowl design are unique.
Raisy’s creative and playful appearance, along with her food-themed style, makes her a popular plush among enthusiasts.
17. Floyd the French Fries - Food Squad
Have you ever met a French fry who loves adventure? Meet Floyd! This salty fry dreams of leaving the kitchen to climb mountains, sail the sea, and visit his family in Idaho.
Floyd the French Fries is a fun and quirky squishmallow. With his fry body and friendly smile, he’s a hit among fans who love fast food-themed plush toys.
Floyd’s playful design makes him a popular and delightful addition to any collection.
18. Maya the Mint Ice Cream Sundae - Valentines Squad
Maya is a mint ice cream with chocolate and rainbow sprinkles. Her scoop overflows in a wavy pattern. She has a tan cone with a brown diamond pattern.
She has round eyes with curled lashes, a smiling mouth, and pink blush on her cheeks, making her a sweet and refreshing Squishmallow. Her minty green color and cherry on top make her a standout.
Her popularity is driven by her delightful design and the entertainment she brings to any Squishmallow collection.
19. Regina the Hersheys Chocolate Dog - Canday Squad
Regina the Hersheys Chocolate Dog is a sweet and cuddly squishmallow. Her chocolate-themed design and friendly face make her a unique addition.
Regina is popular among fanatics due to her delicious theme and her smooth, huggable form.
20. Yara the Yeti - Adventure Squad
Yara loves hiking and discovering new places off the beaten path. She collects a wildflower from each spot and presses it in her journal. Daisies, poppies, and bellflowers are some of her favorites.
Grab your journal and join her on your next adventure! Yara the Yeti is a mythical and adorable squishmallow. Her fluffy white fur and friendly expression make her a standout.
Her popularity comes from her unique persona and the sense of adventure she brings to any Squishmallow collection.
21. Avery the Mallard Duck - Multiple Squads
Avery the Mallard Duck features a green head and brown body, complete with a cute yellow beak that makes him incredibly lifelike.
The charm of Avery the Mallard Duck lies in his realistic yet endearing design, which makes him popular to any kid or collector. He's one of the most popular squishmallows for good reason. But is there a Squirtle Squishmallow?
22. Cam the Calico Cat - Multiple Squads
Cam the Calico Cat is one of the original Squishmallows. His patchwork of white, black, and brown patches, coupled with her pointy ears, make her irresistibly charming.
He's perfect for anyone who loves cats and huggabale companions. Cam’s appeal to the public is due to her classic calico coloring and her smooth, huggable form.
23. Anastasia the Axolotl - Sealife Squad
Anastasia the Axolotl is a fan-favorite among Squishmallows. With her vibrant pink color and frilly gills, she's a standout in any toy collection.
Her unique amphibian charm make her a must-have for fans seeking cute Squishmallows. Anastasia embodies the whimsical and gentlt nature that makes plushies so beloved.
What Size Squishmallow Should You Get?
Squishmallows come in 12 different sizes, from tiny 3.5-inch clip-ons to massive 24-inch jumbo plush. Whether you're shopping in-store or online, here's a quick breakdown of the most popular sizes:
|
Size |
Best For |
Typical Price Range |
|---|---|---|
|
3.5 inches |
Bag clips, keychains |
$5–$8 |
|
5 inches |
Desk display, stocking stuffers |
$6–$10 |
|
8 inches |
Everyday cuddling, kids |
$10–$15 |
|
12 inches |
All-purpose, gifts |
$15–$20 |
|
14 inches |
Most popular collector size |
$20–$30 |
|
16–20 inches |
Pillows, bed display |
$25–$45 |
|
24 inches |
Jumbo statement piece |
$40–$70+ |
The 14-inch size is currently the top seller on Amazon and the sweet spot for most collectors — big enough to hug, small enough to display.
How the Squishmallows Rarity Scale Works
Not all Squishmallows are created equal. Jazwares uses an official rarity scale based on production numbers, and collectors can identify rarity by the seal on the hang tag:
-
Common — No special seal, widely available at retail
-
Rare (Silver seal) — Only 75,000 made worldwide
-
Ultra Rare (Gold seal) — Only 50,000 made worldwide
-
Extremely Rare (Holographic seal) — Maximum of 20,000 produced
-
Select Series (Black seal) — 5,000 or fewer per month; the first limited edition Squishmallow tier
-
Founders Edition — Redeemed via special trading card codes
Limited edition Squishmallows tend to sell out fast, so knowing the scale helps you save time and spot a rare find before it's gone.
Want to dive deeper into rare finds? Check out our guide to the top 10 rarest Squishmallows.
FAQs
What Is the Number 1 Rarest Squishmallow?
The number 1 rarest Squishmallow is Jack the Black Cat [4], the first character from the Select Series Squad and the 500th Squishmallow design ever released. Only 500 units were produced, each featuring a special gold heart tag.
As of early 2025, Jack commands resale prices between $1,800 and $2,500, depending on condition and tag integrity. Golden Hans the Hedgehog — a special edition celebrating 100 million units sold — is another standout, typically selling for $800 to $1,200 on secondary markets.
What's the Cutest Squishmallow in the World?
The cutest Squishmallow worldwide is often considered to be Cam the Calico Cat. With his charming patchwork of black, white, and brown, along with his endearing pointy ears, Cam easily captures hearts. His adorable design and soft, huggable texture make him a favorite across all ages — of course, "cutest" is always a conversation worth having among fans.
When Were Squishmallows Most Popular?
Squishmallows first exploded in popularity during the COVID-19 pandemic in 2020 and 2021, when people around the world sought comfort and companionship from soft, affordable plush collectibles. But the brand hasn't slowed down — it's one of the best success stories in the collectible toys world.
By 2024, Jazwares had sold over 400 million Squishmallows across 3,000+ designs, and the brand was named the #2 Global Licensor by License Global. Jazwares hit $1 billion in annual revenue in 2023, with Squishmallows driving roughly 40% of that total. Adults 18 and up have become the primary growth demographic — a trend the industry calls "kidulting."
What Are the Main Squishmallows?
The main Squishmallows include iconic characters like Cam the Calico Cat, Wendy the Frog, Avery the Mallard Duck, and Grogu from Star Wars: The Mandalorian. These popular Squishmallows stand out for their unique designs and broad appeal. Each character brings its own story and charm, making them a great starting point for fans of all ages.
Beyond the original plush line, Squishmallows also includes sublines such as HugMees, FlipAMallows, Squishville, Squish-Doos, Micromallows, and the newer SquishPillow line, designed for home use. Licensed collections from Pokemon, Sanrio, Disney, Harry Potter, and more round out the lineup.
What Is the 1st Squishmallow?
The very first Squishmallow released was Cameron the Calico Cat, known as Cam. Introduced in 2017 alongside seven other original characters — Wendy the Frog, Piper and Puff the Penguins, Hans the Hedgehog, Hoot and Holly the Owls, and Fifi the Fox — the first Squishmallows quickly set the standard for the cuteness and softness the brand is known for.
As the original Squishmallow, Cam holds a special place in the hearts of collectors worldwide, marking the beginning of what would become a 485-million-unit global phenomenon backed by Berkshire Hathaway.
Start Your Squishmallow Squad
Squishmallows have captured hearts worldwide with their unique designs, soft textures, and adorable charm. From rare finds like Jack the Black Cat to fan favorites such as Cam the Calico Cat and Wendy the Frog, each character brings joy and comfort to collectors and children alike. These most popular Squishmallows are more than just plush toys — they're companions that offer a sense of comfort and fun for all ages.
Whether you're adding to your Squishmallows collection or searching for the cutest Squishmallow to share with friends, there's a perfect pick for everyone.
For those who love to collect and explore more fun characters, don't miss out on the fantastic selection of Squishmallows available in our store — with free U.S. shipping on every order. You can also explore our best Squishmallows roundup or browse the full Squishmallow Master List to find your next squishy companion.
References:
- https://starwars.fandom.com/wiki/Din_Grogu
- https://www.bbc.co.uk/newsround/66173748
- https://squishmallowsquad.fandom.com/wiki/Rayen
- https://squishmallowsquad.fandom.com/wiki/Jack
