Finding a Squishmallow sounds simple enough until you end up with a counterfeit that arrived vacuum-sealed from overseas with no tags. With so many stores — and plenty of sketchy lookalike listings — knowing where to actually shop Squishmallows online makes all the difference.
We've broken down the best places to buy Squishmallows in 2026, from specialty retailers to big-box chains, so you can track down the real thing fast.
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Key Takeaways
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Authorized retailers are the only safe source — fake Squishmallows are a well-documented problem on third-party marketplace listings.
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Toynk carries a curated Squishmallow collection with free U.S. shipping and verified authenticity as an official authorized retailer.
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Different retailers carry different exclusives — Walgreens for Disney styles, Jazwares direct for Select Series, and specialty stores for unique finds.
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The official rarity tag system (silver, gold, holographic, black, and purple tags) tells you exactly how limited any Squishmallow is before you buy.
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With the popularity of these plush and lush toys, they are flying off the shelves of most retailers everywhere.
But before you go out of your mind, we'll give you the best spot to get hold of these stuffed characters.
Toynk.com
We don't want to gatekeep this anymore, but out of all online stores, Toynk offers a variety of character collectibles, brand costumes, and trendy playthings, including the popular Squishmallows!
The supply is dropping like crazy, so make sure to add your favorite stuffed animals (and food!) and brand to your cart immediately.
Some of the hottest Squishmallow characters featured in their online store are Hello Kitty, Tye Dye, and Disney Squishmallows.
More good news is that when you shop at Toynk, you'll find a selection of mini clip-ons to carry your plush cuddles everywhere you go.
They also have a stock of sequined plushies, reversible Squishmallows, large 20-inch characters, and many more. Check out the best Squishmallows here.
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Range: Toynk offers a diverse selection of Squishmallows, including popular characters and possibly some unique or less common designs.
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Exclusives: As a specialty retailer, Toynk may occasionally have exclusive Squishmallow lines or limited edition releases unavailable in larger mainstream stores.
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Price Range: Prices at specialty retailers like Toynk can vary, potentially reflecting the uniqueness or rarity of the items.
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Additional Note: Toynk offers free shipping within the contiguous United States, which adds value for online shoppers.
Other Places Where You Can Buy It
1. Amazon
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Selection: Amazon's official Jazwares storefront offers a wide variety, including some styles exclusive to their platform
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Exclusives: Occasionally features Amazon-exclusive designs and mystery pack configurations
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Prices: Generally competitive, but prices from third-party marketplace sellers can vary widely — sometimes inflated on rarer styles
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Important: Only buy from listings that show "Sold and Shipped by Amazon" or "Sold by Jazwares." Third-party sellers on Amazon have been a documented source of counterfeit Squishmallows
2. Target
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Selection: Target typically stocks a wide variety of soft plush toys, including popular and seasonal Squishmallows
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Exclusives: Target carries store-exclusive styles, especially during holiday seasons and special promotions
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Prices: Generally consistent with the manufacturer's suggested retail price; occasional sales and discounts with Target Circle
3. Walmart
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Selection: Walmart offers a broad collection of Squishmallows, including some larger sizes, with retailer-exclusive lines surfacing throughout the year
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Exclusives: Walmart-exclusive Squishmallows are especially common around the holidays
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Prices: Competitive pricing with rollback discounts
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Important: When buying on Walmart.com, confirm the listing says "Sold and shipped by Walmart" — not a third-party marketplace seller
4. Walgreens
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Selection: Walgreens stocks a curated mix focused on the most popular current styles, with a notable emphasis on Disney Squishmallows and seasonal exclusives
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Exclusives: Disney styles and holiday characters frequently appear at Walgreens stores before other retailers
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Prices: Slightly higher per size than large-format retailers, but Walgreens regularly runs promotions and discounts
5. Five Below
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Selection: Five Below carries a rotating lineup of Squishmallows at budget-friendly prices, making it a go-to for casual fans and younger collectors
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Exclusives: Stock changes frequently — worth checking in regularly for unique finds
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Prices: Among the most affordable retail options for standard sizes
6. Costco
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Selection: Costco typically carries bulk packs or larger-sized Squishmallows, often at great value
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Exclusives: Limited bundles and exclusive multi-packs surface during the holiday season
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Prices: Known for bulk pricing that delivers excellent per-unit value
7. Hallmark, Claire's, and CVS
These specialty retailers are worth knowing for specific use cases:
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Hallmark: Carries seasonal and holiday-exclusive Squishmallows, particularly around Christmas and Easter — these move fast and rarely restock
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Claire's: Stocks Micromallows (the 2.5-inch mystery blind bag format) and exclusive styles alongside the standard plush toys lineup — a fun spot to collect mini accessories and squad add-ons
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CVS: Offers a curated in-store selection with same-day pickup at most locations — useful when you need one fast
8. Jazwares Direct (shop.jazwares.com)
This is the only place to buy Select Series Squishmallows — the black-tag, ultra-limited releases exclusive to the official Jazwares storefront. Select Series drops in limited quantities each month and often sells out within hours. For serious collectors, this is a site worth bookmarking before each new drop.
Read: Squishmallows Master List
What are Squishmallows?
Squishmallows are shaped stuffed toys, usually animals and fruits, with embroidery and colored fabrics that you can squish all day. They are the hottest things in the toy world today. [1]
Everyone finds these characters cute, soft, squishy, and ultra-huggable. If your kids haven't heard and are obsessed with the "Squishmallow Squad" yet, it's coming sooner than you think.
First featured in 2017, you'll find different designs that range from different shapes and animals like seals, cats, owls, and dragons to lemons, avocados, cupcakes, and even tacos!
Children of all ages love these stuffed toys (or are they pillows?) that they've been likened to the equally adorable Furbies and Beanie Babies.
More than 80 million Squishmallows have been sold, which shows how easy it is for their cuteness to be that popular, especially on social media.
Read: How To Register Squishmallows
What Makes Them Different?
Each Squishmallow character features a name and a brief description of the toy's personality. We've seen Maui the Pineapple, Bridget the Pink Tulip, Caeli the Tye Dye Cat, Maxine the Fairy, and Daryl the Astronaut.
You'll also find fun original characters like Capricorns, pandacorns, and other unique mashups.
Since each character has an individual backstory, you can create a new world of fun and play.
With this vast collection, it's safe to say you'll find something for everyone in several retailers.
The toy line comes in several sizes, too. It starts from 3.5 inches tall and can reach as big as 24 inches. The prices vary depending on the store, retailer, stock, size, and type, so choose wisely.
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FAQs
Are Squishmallows sold out?
Certain styles sell out quickly, particularly limited-edition and seasonal designs. Your best bet is to check our Squishmallow collection for current availability, use the official store locator at Squishmallows.com/retailers to find nearby authorized retailers, or set up restock alerts through collector apps like SquadApp or SquishAlert — both track availability across thousands of styles and notify you when something comes back in stock.
What is the rarest Squishmallow?
Jack the Black Cat holds the title as the most iconic rare Squishmallow — only 500 were ever produced, and resale prices now regularly reach $1,000 or more. This has become a hot topic among collectors, especially as more adults and younger fans alike continue to follow rarity trends closely. The rarity landscape is always evolving, though. Jazwares introduced an official color-coded rarity scale in 2022 that appears directly on hang tags:
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Silver tag = Rare (maximum 75,000 units worldwide)
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Gold tag = Ultra Rare (maximum 50,000 units worldwide)
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Holographic tag = Special Edition (maximum 20,000 units worldwide)
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Black tag = Select Series (exclusive to Jazwares.com; extremely limited monthly drops)
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Purple tag = Check-In Series (exclusive to specific events or locations)
For a deeper look at the most valuable and limited styles, see our guide to the rarest Squishmallows.
What's inside a Squishmallow?
Squishmallows are filled with polyester fibers and covered in a soft spandex-blend fabric. They do not contain toxic chemicals, and the materials are designed to be safe for both kids and adults, making them a popular choice for collectors and casual fans alike.
Can Squishmallows be cleaned?
Spot cleaning is the recommended method — use a damp cloth, a stain-removal pen, or a wet wipe for small stains, then allow the area to air-dry. Machine washing can alter the stuffing and affect the signature softness, so only attempt it if the specific product's care tag permits it.
It’s always best to follow the care label instructions on your individual Squishmallow to avoid damage and preserve its quality over time.
Are there fake Squishmallow plush toys?
Yes — counterfeit Squishmallows are a real issue, especially on online marketplaces. Every official Squishmallow has three tags: a hang tag around the neck, a product tag with "Kellytoy" or "Jazwares" branding and detailed information, and a butt tag with a unique ID and batch number. Fakes commonly have misspellings, missing tags, incorrect copyright dates, or a stiffer, less squishy fill that doesn't bounce back the way an authentic one does.
The safest way to avoid fakes is to buy from authorized retailers. When shopping on Amazon or Walmart.com, confirm the listing is sold directly by those retailers — not a third-party marketplace seller. Retailers like Books-A-Million are also commonly cited by collectors as trusted sources. You can buy from Toynk with confidence, as it is an authorized Squishmallows retailer. For a full breakdown of what to look for, see our guide on fake Squishmallows.
What are the most popular Squishmallows?
Fan favorites shift every year, but axolotl, cow, and owl designs consistently rank among the most sought-after. Licensed collaborations — including Disney, Pokémon, Harry Potter, and Hello Kitty — drive enormous demand and often sell out quickly. Nightmare Before Christmas styles are especially popular around Halloween. See our Nightmare Before Christmas Squishmallow guide for more.
Get Your Favorite Squishmallows Online
Squishmallows have become more than plush toys — they're a collecting hobby, a fandom touchpoint, and for many, a comfort object with genuine staying power. Buying from an authorized retailer is always the smartest move, so you can collect with confidence and skip the fakes entirely.
Browse our full Squishmallow collection and find a wide variety of squeezable, huggable, and completely authentic Squishmallows.
Check Available Squishmallows Here
References:
1. https://squishmallows.com/index.php/about-squishmallows/
2. https://www.nytimes.com/2019/12/12/arts/television/baby-yoda-mandalorian.html
3. https://www.forbes.com/sites/markfaithfull/2022/12/13/squishmallows-going-viral-warren-buffett-and-2022s-must-have-christmas-toy/
4. https://www.usatoday.com/story/money/2023/06/09/squishmallows-happy-meals-mcdonalds-us/70306765007/
