Cow Squishmallows have quietly become some of the most hunted characters in the entire lineup — and once you meet Ronnie, it's easy to see why. From his birdhouse-building backstory to the explosion of highland cow variants and retailer-exclusive drops that collectors chase down, there's a lot more to this herd than meets the eye. Whether you're new to the hobby or deep in your Squishlist, we've got everything you need right here.
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Key Takeaways
- Ronnie the Cow is the fan-favorite starting point — a white plush with brown patches, a woodworking hobby, and sizes ranging from 5 to 24 inches.
- Jazwares (a Berkshire Hathaway company) is the current brand owner; all Squishmallows use the same super-soft spandex-and-polyester stuffing.
- Highland cow Squishmallows like Wilfred and Alonzo are among the most popular characters in the category right now.
- Retailer-exclusive cows — including Dagmar (Target) and Reshma (BoxLunch) — sell out fast and command resale premiums if you miss the window.
- Rarity is tag-based, not just popularity-based; Connor and Ronnie sell out due to demand, not because they hold rare-tier designations.
- Seasonal cow variants drop for Valentine's Day, Easter, and Halloween — worth tracking if you want a complete herd.
Meet Ronnie the Cow Squishmallow!
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Name: Ronnie the Cow
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Type: Cow
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Color: Primarily white with a few brown patches. He has yellow horns and pink ears. His muzzle is a light brown color.
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Available Size/s: 5", 8", 12", 16", 24"
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Squishdate: September 19, 2020
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Squad: Farm Pals
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Relatives: Belana the Cow
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Collector Number: 581
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Model/SKU Number: KTY-SQE2216FRV_COW-C
Note: Ronnie sells out quickly, so if you wish to explore the complete selection of available Squishmallows, save time and click the link below.
Short Bio
Ronnie the Cow is obsessed with woodworking. His specialty is building birdhouses [1]. Just last week, he made a two-story birdhouse complete with shutters!
His sister Belana helped him paint it a gorgeous purple with a touch of green for the shutters. He also ensured it was safe and ready to move into your room.
When he's not busy building birdhouses, we're sure he'd love getting lots of cuddles from you! Having Ronnie the Cow around feels like squishing a giant marshmallow. You can find him here in Toynk!
Key Features
Material
Kellytoy makes all their Squishmallow characters from the same quality materials: super-soft spandex and polyester stuffing.
What I like the most about Ronnie the Cow is that the stuffed animal is made of machine-washable materials. This ensures that the stuffed animals stay around for the long haul, even with constant cuddling.
Appearance

Ronnie the Cow is a Cow Squishmallow — he has the telltale markings of one. His fur is primarily white, with a few brown patches on his right ear and lower left side. The underside of his floppy ears is light pink.
I got one for my collection, and I like that it has short, pale yellow horns and a light brown muzzle. His eyes are round, black, and kind.
In the 4-inch-sized Squishmallow version, Ronnie the Cow's muzzle is light pink instead of brown, but all other details remain the same.
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Other Editions of Ronnie the Cow
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Alternate Names |
Notable Changes |
Squad/Collection |
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Original Ronnie |
Pink muzzle |
Farm Pals |
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Ronnie Hug Mee |
Fuzzy belly |
Hug Mees |
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Ronnie-Rosie Flip |
Rosie is winking |
Flip-A-Mallows |
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Ronnie Squish-Doo |
Purple wacky hairdo |
Squish-Doo |
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Day of the Dead Ronnie |
With sugar skull face paint and spider web embroidery |
Halloween Squad 2022 |
Other Cow Squishmallows
BITTIE THE CHOCOLATE MILK SEA COW
Bittie, a unique Seacow blending Cow and manatee features, boasts a light brown cow body with a tan manatee snout, flipper arms, and a split tail fin. Her round, black eyes convey a sense of charm, and brown splashes on their light brown belly complete the distinctive look.
Bittie is currently experimenting with innovative, waterproof materials that offer both functionality and comfort.
CONNOR THE COW
Connor's a sports enthusiast who is often spotted cruising around on his bike. Have you ever wondered about his coolest travel destination? It's none other than Cowlifornia! Don't miss out on the fun with him!
Connor has mostly white fur, with cute black patches on his lower right side and left ear. His small horns are pale yellow, complementing his round black eyes. Find him here in Toynk!
MARZIO THE COW
Marzio sports a light blue hue with a dark periwinkle patch on his upper left head and left ear. He also has white inner ears and muzzle and light blue horns. His eyes are black, and his nostrils are light blue.
Currently, Marzio is busy producing custom stickers to showcase his artwork. Would you like to take a peek? Don't wait until it's too late!
Also Read:
- Frog Squishmallow Guide
- Cat Squishmallow Guide
- Dog Squishmallow Guide
- Octopus Squishmallow Guide
- Moose Squishmallow Guide
Highland Cow Squishmallows
Highland cow Squishmallows have become one of the most popular subcategories in the entire lineup, defined by their signature fuzzy fringe fur and big personalities. If you haven't added one to your herd yet, here's who to know.
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Wilfred is a fluffy brown Squishmallow with a patch of longer sandy fur like a fringe, an off-white muzzle and inner ears, and a fuzzy golden-brown belly. He loves playing catch, spending time with friends, and having late-night snacks.
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Alonzo is renting a party bus for his birthday weekend — he wants to spread party vibes all over town with his squad. He has a white base with brown spots and a patch of longer sandy fur as a fringe. Snap some glow sticks and jump on the bus.
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Borsa is an Adventure Squad highland cow who loves exploring new places and learning new things — a great pick for collectors building out a travel-themed herd.
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Rondah is a white highland cow with a rainbow-patterned stomach, pink sparkly horns, and a rainbow mohawk. She's an astrologist who writes horoscopes and makes homemade candles — unless Mercury is in retrograde, of course.
Seasonal and Holiday Cow Squishmallows
The cow Squishmallow lineup shows up for every major holiday, making seasonal variants a must-track for collectors. For Valentine's Day, the 2026 squad features Laurie the Highland Cow with a fuzzy pink belly and red hearts where cow spots would normally be — she sold out fast. Idris the Cow is another Valentine's favorite, and Reshma has appeared as a heart cookie variant in past Valentine's drops.
For Easter, Patty the Cow has appeared in a bunny ears version, while Candess the Cow has shown up in a pastel Easter basket pail style — both are super cute additions to any seasonal collection. Halloween cow variants exist across multiple release years and are among the trickier seasonal cows to track down.
Retailer-Exclusive Cow Squishmallows
Some of the most talked-about cow Squishmallows are retailer exclusives — available only at specific stores, often for a limited time. Dagmar the lemon cow is a Target-exclusive who lives in a big city and wants to start an urban hiking group. He became a full cultural moment in summer 2024, generating massive collector buzz as fans raced to find him in stores.
Reshma is a BoxLunch exclusive — a light pink cow with a purple bandana who loves riding her motorcycle to the strawberry fields. And for the 24-inch Ronnie, keep an eye on Costco: that oversized version has appeared as a warehouse exclusive and functions more like a floor pillow than a standard plush — if you miss the in-store window, resale prices climb quickly.
Awards
Squishmallows by Kellytoy was declared the winner of the 2022 TOTY (Toy of the Year) Awards and the coveted 2019 Plush Toy of the Year Award at the Creative Child Awards.
Care Instructions

We're sure you'd love to take Ronnie to all your adventures, so you're wondering how to wash this Squishmallow efficiently and effectively. Believe it or not, Ronnie can survive being put inside the washer.
However, please note that the wash cycle should be cold and gentle so he doesn't get damaged. You should also put him inside a roomy pillowcase and wash him alongside your other beddings.
Once the wash cycle is done, tumble dry him on low and gentle (never hot!) so he gets dry quicker. You can also air-dry him. Once the cow is dry, you can snuggle it or display it in your room and bed.
FAQs
What is the rarest Cow Squishmallow?
The rarest Squishmallow cow is Connor. Unlike other stuffed animals, Connor's patches are black, and he has pink ears and a pink muzzle. This Cow loves cycling and has been to many cool places, the coolest of which is Cowlifornia!
Due to his popularity, resellers often have difficulty keeping him in stock. Also, unlike other stuffed animals, the price varies depending on the seller. If you want to add him to your collection or send him as a gift, don't wait until it's too late!
How many cow Squishmallows are there?
Over 56 cow Squishmallows are out there today, all in different colors, sizes, and personalities.
These are the Cow Squishmallows to collect: Alexie, Alonzo, Aniceta, B, Belana, Belozi, Benito, Bermayeh, Bodie, Borsa, Bubba, Caedia, Caedyn, Calynda, Candess, Catrina, Cillian, Claire, Clay, Clayton, Cleary, Clover, Colin, Connor, Conway, and Ada.
Also, we have Dagnus, Drella, Evangelica, Griella, Howland, Ingred, Iver, Kalina, Lake, Marina, Marshal, Marzio, Nassim, Nightingale, Oriam, Patty, Quinick, Reshma, Rivka, Ronnie, Sage, Seamus, Shep, Tegan, Tuluck, Ulga, York, and Zinabell.
Wouldn't it be great if you added these items to your collection? Shop in our collection of stuffed animals!
Is Ronnie the Cow a rare squishmallow?
Yes, there are reports that Ronnie the Cow is hard to find, making it one of the rare squishmallows. It is a stuffed animal loved by many because it is cute, soft, and huggable.
Good thing, you can save time looking for a legit shop because you can score the stuffed animal, Ronnie the Cow, in Toynk without a sweat. If you have any questions, you know where to find us!
Squish ‘Em!
Ready to expand your stuffed animals and cow Squishmallow collection and join the hype? [2] Remember to add Ronnie the Cow to your Squishlist!
With its charming design and cuddly nature, many find Ronnie the Cow a must-have for any Squishmallow enthusiast. Also, we have different size options, so pick the one that suits your preferences.
Don't miss the fun! If you want something more life-sized and huggable, opt for our 8-inch Ronnie the Cow Squishmallow or our Tin Series if you're growing your Micromallow and trading card collection.
Toynk carries 100 percent authentic Squishmallows merchandise. Head over to the Toynk website to explore their wide selection and take advantage of their free shipping offer and a 30-day money-back guarantee if you change your mind.
Start your Squishmallow adventure with Ronnie the Cow today!
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References:
- https://squishmallowsquad.fandom.com/wiki/Ronnie
- https://www.businessinsider.com/how-resellers-influencers-are-cashing-in-on-squishmallows-hype-2022-5






